Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.

Advertising is an environmental striptease for a world of abundance.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.