Getting a family into work, supporting strong relationships, getting parents off drugs and out of debt - all this can do more for a child's well-being than any amount of money in out-of-work benefits.
The future of Conservatism lies in our beliefs and values, not by throwing them away. We need to shed associations that bind us to past failures, but hold faith with those things that make us Conservatives.
Government cannot do it all. As we work hard to break welfare dependency and get young people ready for the labour market, we need businesses to give them a chance and not just fall back on labour from abroad.
All too often, government's response to social breakdown has been a classic case of 'patching' - a case of handing money out, containing problems and limiting the damage but, in doing so, supporting - even reinforcing - dysfunctional behaviour.
Thankfully, due to the United Kingdom and the commitment of the Westminster government we are able to ensure that money brought in, whether it be from the City of London or from North Sea oil, can be pooled and directed to wherever it is needed most. That is what being in the United Kingdom is all about.
When the news is good, the BBC view is: 'Get the government out of the picture quickly, don't allow them to say anything about it.' When the news is bad: 'Let's all dump on the government.'
For families across the UK who are income-poor, but more than that, whose lives are blighted by worklessness, educational failure, family breakdown, problem debt and poor health, as well as other problems, giving them an extra pound - say through increased benefits - will not address the reason they find themselves in difficulty in the first place.
By measuring the proportion of children living with the same parents from birth and whether their parents report a good quality relationship we are driving home the message that social programmes should promote family stability and avert breakdown.
Well football teams are perhaps easier to control than political parties, I'm sure the Prime Minister would agree with me, but yeah I think every team needs discipline and a sense of self-belief and that's important, that's what leadership's all about.
There are few more powerful tools for promoting stability than the institution of marriage.