The secret of getting ahead is getting started.
Be gentle to all and stern with yourself.
Always desire to learn something useful.
To be a good loser is to learn how to win.
Be kind whenever possible. It is always possible.
If you think you can do it, you can.
Never complain and never explain.
Either you run the day or the day runs you.
Who seeks shall find.
Wherever you are - be all there.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.