What you do today can improve all your tomorrows.
Wherever you are - be all there.
To be a good loser is to learn how to win.
Always desire to learn something useful.
Be kind whenever possible. It is always possible.
The wise does at once what the fool does at last.
The most effective way to do it, is to do it.
Be thine own palace, or the world's thy jail.
Be gentle to all and stern with yourself.
To know oneself, one should assert oneself.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.