Wherever you are - be all there.
What you do today can improve all your tomorrows.
To be a good loser is to learn how to win.
Do not weep do not wax indignant. Understand.
Be kind whenever possible. It is always possible.
If you're going through hell, keep going.
It's always too early to quit.
Begin to be now what you will be hereafter.
By failing to prepare, you are preparing to fail.
You never know what motivates you.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.