Wherever you are - be all there.
The most effective way to do it, is to do it.
The wise does at once what the fool does at last.
Never complain and never explain.
It's always too early to quit.
Leap, and the net will appear.
If you're going through hell, keep going.
Either you run the day or the day runs you.
Begin to be now what you will be hereafter.
What you do today can improve all your tomorrows.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.