Do not weep do not wax indignant. Understand.
The wise does at once what the fool does at last.
Expect problems and eat them for breakfast.
What you do today can improve all your tomorrows.
Who seeks shall find.
Without hard work, nothing grows but weeds.
Be gentle to all and stern with yourself.
If you're going through hell, keep going.
The dog that trots about finds a bone.
Know or listen to those who know.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.