If you think you can do it, you can.
The wise does at once what the fool does at last.
Either you run the day or the day runs you.
By failing to prepare, you are preparing to fail.
The secret of getting ahead is getting started.
You never know what motivates you.
The dog that trots about finds a bone.
To know oneself, one should assert oneself.
To be a good loser is to learn how to win.
Be kind whenever possible. It is always possible.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.