Go for it now. The future is promised to no one.
Things do not happen. Things are made to happen.
Leap, and the net will appear.
Know or listen to those who know.
If you're going through hell, keep going.
It's always too early to quit.
If you can dream it, you can do it.
What you do today can improve all your tomorrows.
After a storm comes a calm.
Be thine own palace, or the world's thy jail.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.