The dog that trots about finds a bone.
Begin to be now what you will be hereafter.
By failing to prepare, you are preparing to fail.
Know or listen to those who know.
Problems are not stop signs, they are guidelines.
Things do not happen. Things are made to happen.
If you've got a talent, protect it.
Either you run the day or the day runs you.
To know oneself, one should assert oneself.
Never complain and never explain.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.