Quality is not an act, it is a habit.
You never know what motivates you.
Leap, and the net will appear.
The secret of getting ahead is getting started.
Always desire to learn something useful.
Do not weep do not wax indignant. Understand.
Without hard work, nothing grows but weeds.
The wise does at once what the fool does at last.
Never complain and never explain.
After a storm comes a calm.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.