Wherever you are - be all there.
Leap, and the net will appear.
Begin to be now what you will be hereafter.
Do not weep do not wax indignant. Understand.
To know oneself, one should assert oneself.
Always desire to learn something useful.
Things do not happen. Things are made to happen.
Only the educated are free.
If you can dream it, you can do it.
I can, therefore I am.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.