To know oneself, one should assert oneself.
What you do today can improve all your tomorrows.
Things do not happen. Things are made to happen.
The most effective way to do it, is to do it.
By failing to prepare, you are preparing to fail.
The wise does at once what the fool does at last.
Know or listen to those who know.
Wherever you are - be all there.
Who seeks shall find.
Be kind whenever possible. It is always possible.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.