Problems are not stop signs, they are guidelines.
If you're going through hell, keep going.
Be kind whenever possible. It is always possible.
To know oneself, one should assert oneself.
After a storm comes a calm.
Well done is better than well said.
Never complain and never explain.
By failing to prepare, you are preparing to fail.
To be a good loser is to learn how to win.
The dog that trots about finds a bone.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.