The dog that trots about finds a bone.
Be gentle to all and stern with yourself.
To know oneself, one should assert oneself.
If you're going through hell, keep going.
Never complain and never explain.
Who seeks shall find.
It's always too early to quit.
The secret of getting ahead is getting started.
I can, therefore I am.
Always desire to learn something useful.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.