After a storm comes a calm.
Be gentle to all and stern with yourself.
It's always too early to quit.
Do not weep do not wax indignant. Understand.
Know or listen to those who know.
The dog that trots about finds a bone.
The wise does at once what the fool does at last.
If you think you can do it, you can.
Who seeks shall find.
By failing to prepare, you are preparing to fail.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.