Without hard work, nothing grows but weeds.
If you think you can do it, you can.
Be gentle to all and stern with yourself.
Be thine own palace, or the world's thy jail.
Wherever you are - be all there.
Always desire to learn something useful.
Be kind whenever possible. It is always possible.
If you've got a talent, protect it.
The wise does at once what the fool does at last.
The most effective way to do it, is to do it.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.