The most effective way to do it, is to do it.
Be kind whenever possible. It is always possible.
Go for it now. The future is promised to no one.
The wise does at once what the fool does at last.
After a storm comes a calm.
Well done is better than well said.
Leap, and the net will appear.
You never know what motivates you.
To know oneself, one should assert oneself.
If you've got a talent, protect it.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.