Be gentle to all and stern with yourself.
The most effective way to do it, is to do it.
Be kind whenever possible. It is always possible.
Well done is better than well said.
Without hard work, nothing grows but weeds.
To know oneself, one should assert oneself.
What you do today can improve all your tomorrows.
Problems are not stop signs, they are guidelines.
Do not weep do not wax indignant. Understand.
If you can dream it, you can do it.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.