To know oneself, one should assert oneself.
Know or listen to those who know.
Be gentle to all and stern with yourself.
Without hard work, nothing grows but weeds.
What you do today can improve all your tomorrows.
You never know what motivates you.
Wherever you are - be all there.
Only the educated are free.
Leap, and the net will appear.
The dog that trots about finds a bone.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.