Either you run the day or the day runs you.
What you do today can improve all your tomorrows.
The dog that trots about finds a bone.
Things do not happen. Things are made to happen.
Begin to be now what you will be hereafter.
The wise does at once what the fool does at last.
Do not weep do not wax indignant. Understand.
Be thine own palace, or the world's thy jail.
By failing to prepare, you are preparing to fail.
Never complain and never explain.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.