What you do today can improve all your tomorrows.
To know oneself, one should assert oneself.
Either you run the day or the day runs you.
Be gentle to all and stern with yourself.
Be thine own palace, or the world's thy jail.
By failing to prepare, you are preparing to fail.
Quality is not an act, it is a habit.
Never complain and never explain.
Things do not happen. Things are made to happen.
Who seeks shall find.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.