Quotes by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Word of mouth is the best medium of all.
In communications, familiarity breeds apathy.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
I warn you against believing that advertising is a science.
The most powerful element in advertising is the truth.
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