People are learning to feel more comfortable hearing one another's dreams. It used to be that if you told a dream in public, someone had to make a joke to relieve the tension introduced by that alternative reality.
There is both a skill factor and an effort factor in dream recall. People can develop dream recall skills, such as lying still in the morning and writing down whatever comes to mind.
If there is any truth to my parenting the dreamwork movement, it comes from the power of the press.