Be kind whenever possible. It is always possible.
To be a good loser is to learn how to win.
Quality is not an act, it is a habit.
Know or listen to those who know.
What you do today can improve all your tomorrows.
The wise does at once what the fool does at last.
Wherever you are - be all there.
Things do not happen. Things are made to happen.
If you've got a talent, protect it.
The most effective way to do it, is to do it.
We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.