My priority is to turn people - especially kids - on to sports and being active so they don't even have to think about it being good for their health. If people participate for the fun of it, and believe me - it is fun, then fitness programs will be much more successful.
On a selfish basis, I really enjoy sports and activity.
As a father, my first priority is to help my sons set and attain personal goals so they will develop self-confidence and individual strength. Engaging in regular fitness activities with my children helps me fulfill those responsibilities.