Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
This is actually a very important principle that science is learning about large systems like evolution and that futurists are learning about anticipating human society: just because a future scenario is plausible doesn't mean we can get there from here.
I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.
Carry out the republican principle of universal suffrage, or strike it from your banners and substitute 'Freedom and Power to one half of society, and Submission and Slavery to the other.'
But now, more and more, its society is concerned with economy and finance.
Intellectual property is an important legal and cultural issue. Society as a whole has complex issues to face here: private ownership vs. open source, and so on.
Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly.
I could pose in fashion commercials as a high society star but politics is a new way of life.
I don't think anyone in the media thinks strategically about society.
America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.