I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
I would think twice about designing stuff for which there was no need and which didn't endure.
Design is an unknown.
Designs of purely arbitrary nature cannot be expected to last long.
Outside of the chair, the teapot is the most ubiquitous and important design element in the domestic environment and almost everyone who has tackled the world of design has ended up designing one.
To design is to communicate clearly by whatever means you can control or master.
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Happiness is not something you postpone for the future it is something you design for the present.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.