Well, I never studied design and I went to art school to study art, you know, sculpture and things like that, and ended up making things like sculpture and started making chairs and jewelry together and that's how I started.

Design schools are good, I guess, sometimes I visit schools, but they are very very limiting.

So if I design it and then go away, it's still living somewhere and it still exists by itself without me.

So if I want to buy a light in a shop and I don't find a light that I like, I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.

I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side.

Websites are kind of useless. There's so much great web content and design out there, but the ways in which they are being experienced are not being maximized.

If you were the first person ever to design an application for the iPhone and you patented it, you would be very, very better off than we are right now, you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.

After working with clothes for so long, it seemed right to design them.

The reward is that you can actually create a world separate from reality with a story, actors, music, and camera design. When it works it can entertain, move people and teach us all.

I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.