The wise does at once what the fool does at last.
Who seeks shall find.
Expect problems and eat them for breakfast.
Be gentle to all and stern with yourself.
To know oneself, one should assert oneself.
If you're going through hell, keep going.
Always desire to learn something useful.
Well done is better than well said.
Things do not happen. Things are made to happen.
The dog that trots about finds a bone.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.