Quotes by William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Word of mouth is the best medium of all.

In communications, familiarity breeds apathy.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I warn you against believing that advertising is a science.

The most powerful element in advertising is the truth.